Contingent Talent Work for a Global Restaurant Chain: 300 Freelancers to Work Online and in Stores.
A FTSE100 company preparing for the global roll-out of a new app feature needed our help assembling a specialised freelance task-force to conduct a large-scale beta test across Portugal.
Challenge: The client required 300 highly engaged freelancers within three months to participate in a vital pilot project for their global launch. Freelancers would test the app’s functionality in real-world scenarios, including in-store orders, collection, and delivery services. The insights from this project would shape the app’s final development before its global launch. Recruiting candidates across the country and ensuring their participation in physical testing was critical to the project’s success.
My Impact: I led the end-to-end project delivery, from understanding the client’s requirements to recruitment, onboarding, and quality control. This involved working with my team to design and execute a comprehensive strategy to meet the tight deadline.
Approach
Built a targeted recruitment marketing strategy focused on:
Audience Research: Identified demographics most likely to offer meaningful feedback based on app usage behaviours.
Strategic Partnerships: Collaborated with local organisations and retail stores to facilitate testing sessions across Portugal.
Multi-Channel Outreach: Ran campaigns across social media, email, and community platforms to recruit participants.
Execution
Engagement Campaigns: Launched tailored digital ads, localised email outreach, and social posts targeting tech-savvy users.
Candidate Vetting: Recruited and screened over 500 applicants to select 300 freelancers who met the criteria for meaningful participation.
Onboarding & Coordination: Provided freelancers with detailed briefs, ensured they were equipped for testing scenarios, and maintained regular communication throughout the project.
Results
Successful Placements: Recruited, onboarded, and coordinated 300 freelancers within the three-month timeline.
Operational Success: Delivered a seamless pilot project across Portugal, gathering invaluable user feedback.
Client Endorsement: The client credited the pilot as a critical step in refining the app for global launch.