Attracting 400 Freelancers in One Month to Support an Italian Bank’s Software Development Project
An Italian bank required 400 skilled freelancers within an unprecedented one-month timeline to support a critical software development initiative for their client base. This marked the first project for our newly established Recruitment Marketing function.
Challenge:As the inaugural project for our team, we faced several challenges:No existing procedures for onboarding partners or freelancers.Limited recruitment capacity to meet the large-scale demand.The client needed exceptional results within an extremely tight timeline, making innovation and efficiency essential.
My Impact:I spearheaded the project, introducing transformative recruitment processes and strategies that not only ensured success but also created a foundation for future growth. This project set a new benchmark for what our company could achieve.
Approach
Built a targeted recruitment marketing strategy focused on:
Strategic Partnerships: Established vital collaborations with local and national partners, creating relationships that became long-term assets for the company.
Process Innovation: Developed automated recruitment workflows to efficiently manage the onboarding of hundreds of freelancers within a limited timeframe.
Referral Scheme: Created a referral programme that incentivised talent to recommend others, dramatically expanding our reach and attracting high-quality candidates.
Execution
Talent Attraction Campaigns: Launched multi-channel campaigns to engage freelancers across Italy, leveraging social media, email, and partner networks.
Talent Pool Growth: Scaled the company’s talent pool by 10X in just 30 days, meeting the immediate project needs and setting up a pipeline for future work.
Onboarding Procedures: Designed streamlined processes to quickly integrate freelancers into the project, ensuring they could contribute effectively from day one.
Results
– Successfully onboarded 400 freelancers within the one-month deadline, exceeding the client’s expectations.
– Delivered exceptional results that strengthened the bank’s ability to support its client base, earning their trust for future projects.
– The project became a case study used by our company to secure new clients and pitches, showcasing our ability to deliver large-scale solutions under tight timelines.
By creating innovative recruitment strategies and partnerships, I transformed a challenging project into a milestone achievement for the client and our company, setting the stage for sustained success.