Recruiting 500 Freelancers to Help Launch a Football Streaming Service in Italy
An international TV network preparing for the nationwide roll-out of their new football streaming service relied on our expertise to assemble a highly skilled freelance taskforce within a critical four-month timeline.
Challenge:
The client faced a tight timeline to prepare their streaming service for the upcoming football season in Italy. They needed 500 freelancers with a diverse range of skills, including software engineering, app and software testing, and marketing. The requirements were strict, with freelancers needing specific technical competencies and compatible personal devices for this BYOD (Bring Your Own Device) project. This high-pressure initiative involved extensive coordination with the company’s CEO and senior leadership across marketing and technology teams.
My Impact:
I led the recruitment and project management, working closely with the client’s C-level leadership to define their talent needs and timelines. Most of the recruitment, campaign management, and partnerships were handled directly by me, ensuring a seamless delivery.
Approach
Built a targeted recruitment marketing strategy focused on:
Talent Analysis: Helped the client define talent profiles, technical requirements, and necessary device compatibility.
Strategic Partnerships: Partnered with a leading TV network and top-tier Italian magazines to promote the initiative to a nationwide audience of 3 million people.
Multi-Channel Outreach: Developed and managed digital campaigns across social media, email, and community platforms to attract top talent.
Execution
Engagement Campaigns: Launched highly targeted advertisements and partnerships to recruit freelancers across Italy.
Candidate Vetting: Screened and interviewed over 700 candidates to ensure they met the strict technical and competency requirements.
Project Management: Worked directly with the client’s talent team and internal recruiters, managing timelines, communications, and quality control.
Quality Assurance: Coordinated onboarding processes and maintained oversight to ensure all 500 freelancers were ready to contribute effectively.
Results
– Recruited 500 qualified freelancers within four months, meeting the critical timeline for the service launch
– The client’s infrastructure and procedures were validated and optimised, ensuring a seamless launch.
– The client’s leadership team credited the project with saving their position in the market, avoiding a potential crisis.
– By driving recruitment, partnerships, and project management, I ensured the client was fully prepared to roll out their streaming service successfully and meet the demands of the Italian football season.