RECRUITMENT MARKETING
Recruiting 300 freelancers in Portugal in less than 3 months
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The work
Challenge
A global fast-food brand needed to launch a new mobile app feature across hundreds of locations worldwide. The project required a large pool of freelance talent, including Customer Experience experts and software test professionals to ensure a flawless rollout under tight deadlines. The pilot project has been done in Portugal, to then roll this out globally once completed.
Approach:
I implemented a targeted recruitment marketing campaign to quickly source and engage freelancers from key regions. Our approach emphasised the opportunity to work on a high-profile project, leveraging employer branding and a clear value proposition. We used specialised talent pipelines and community-building strategies to attract and onboard over 300 skilled freelancers in a short timeframe, aligning them with the brand’s specific needs.
Solution:
Our recruitment marketing efforts ensured a fast and effective hiring process, connecting the right talent with the project at every stage. We provided a scalable, flexible solution that matched freelance professionals to the client’s requirements, optimizing the talent acquisition process through a combination of targeted campaigns and relationship-building.
Results:
Successfully recruited 300+ freelancers for global project deployment.
Reduced time-to-hire for critical roles, ensuring the project stayed on schedule.
Delivered a cost-effective recruitment solution that adapted to the project’s evolving needs.